“Without Cruz Street we would have lost half a billion rows and a decade of email engagement data.”
Business Challenge
GARP's member engagement history was trapped in Salesforce Pardot at the end of a contract period. With over a decade of open, click, and other history, this valuable data was about to be lost.
Solution
Cruz Street spun up a hosted data lake for GARP and migrated roughly 500 million rows of historical Pardot engagement data into it. On that foundation, Cruz Street modeled the data to score members by interest, including for climate-related topics needed to help launch a new climate risk certification. The solution also included BI dashboards to surface added insights and consulting on GARP's broader data strategy.
Results
GARP gained a unified view of member engagement across its full Pardot history for the first time, plus a working model to identify and target members most interested in climate content — insights now visible directly in BI dashboards.